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Category: Exclusive Interviews

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Mr. Brian Mahoney, Vice President, Business Development, Course Advisor

Following is an interview with Mr. Brian Mahoney Vice President – Business Development for Course Advisor a leading online education directory by Dr. Saba

Dr. Saba:


Please, tell us about your background and how you became interested in applying technology solutions to higher education?

Mr. Mahoney:
My passion for applying technology to higher education began while I was in graduate school and founded Cyber Classics. Cyber Classics was a publisher of public domain classic literature in electronic format. We believed that leveraging the technology made reading, studying and taking notes more effective for students. At that time we were approached by many schools that were interested in our company and products and one thing led to another and we published a book called The Internet University. This book was, and still is, a directory of all of the online accredited courses available in the United States. In 1997, the book had just over 3,600 courses listed. As I learned more about the implications of technology in education it ignited my passion that has continued to grow and has followed me from Harcourt, to Thomson and to my current job at Course Advisor.

Dr. Saba:
What is Course Advisor?

Mr. Mahoney:
CourseAdvisor is a leading online educational directory that helps postsecondary schools maximize enrollment in over 7,000 different programs with high volumes of qualified leads. By applying a unique combination of mathematical modeling, behavioral analysis and sophisticated search engine technology, CourseAdvisor has established itself as a trusted lead resource for premier postsecondary schools.

Working at Course Advisor has been a real treat because of the people, whom I hold in the highest regard, and the customers because of the nature of the interaction. When we do a good job we have a stake in positively affecting our partner school’s admission process and that is rewarding.

Dr. Saba:
How do you work with institutions of higher education?

Mr. Mahoney:
CourseAdvisor is the first in the online lead generation industry to apply modern relationship marketing practices to the academic enrollment cycle. With a focus on continuous improvement, the team at CourseAdvisor works in partnership with schools to analyze the entire process, identify key characteristics and continuously predict and adjust for new behaviors to stay ahead of enrollment trends. Behind each school’s listing is some of the most advanced technology in the industry, with sophisticated filtering and data mining capabilities. The end-to-end approach is guaranteed to deliver qualified convertible leads.

Beyond the technology we work hard to communicate with our customers on a regular basis. As sophisticated as our technology is this is still a people business and we understand that and keep that in focus as we are trying to help students find the best programs for their unique needs.

Dr. Saba:
What can students expect from services that you provide?

Mr. Mahoney:
With a growing list of schools and programs, the over 1.5 million prospective students visiting CourseAdvisor.com each month can expect more options and better matching. If we do our job and serve our student visitors well this translates into more highly qualified leads and ultimately, greater enrollment rates for institutions as the students realize their desire to pursue educational opportunities.

Dr. Saba:
How can administrators and others contact you?

Mr. Mahoney:
Even though we are a sophisticated technology company we try to keep things simple. I am available via telephone and email whenever anyone is interested in talking more about how Course Advisor can work for them.

Brian Mahoney
Vice President - Business Development
CourseAdvisor, Inc.
100 Quannapowitt Parkway
Wakefield, MA 01880
760-731-3030
eMail: bmahoney@courseadvisor.com
http://courseadvisor.com

Dr. Saba:
Thank you for sharing this valuable information with us. I am sure our readers will find this interview informative and interesting.



Brian Mahoney is Vice President of Business Development for Course Advisor, a leading online education directory. Brian brings more than a decade of experience in the higher education industry beginning in 1996 when he co-founded Cyber Classics, an electronic publishing company. After the sale of the company in 1998 he held positions in direct and channel sales before joining Harcourt University where he was the National Sales Director for the Harcourt eLearning division, a publisher of online courseware. He held that position until the company was acquired by Thomson Learning in 2001. While at Thomson Learning he became the Director of the Enterprise Solutions Group, the first group of its kind created to develop meaningful content solutions for schools and especially the students that attended them.

Brian holds a BA in Psychology from Lafayette College and an MBA with a Marketing concentration from St. Joseph’s University. He is on the board of the Peerless Institute and the New University Exchange. The latter is a forum for schools to discuss the entire spectrum of issues affecting learners in today’s rapidly changing world.

Outside of work, Brian enjoys participating in all sports especially soccer, basketball and tennis, coaching youth soccer, reading and spending time with his wife and children. Brian and his family live near San Diego, California.



Richard T. Hezel, Ph.D., President, Hezel Associates, LLC

Dr. Saba:
Dr. Hezel, You have been active in the field of educational technology for a long time. What made educational technology attractive to you?

Dr. Hezel
I was called. From the beginning as a young manager of a high school ITV system, to producing for PBS stations, to university teaching and research, to my capstone of building a research and consulting company focused on education and technology--my entire career has in one way or another been surrounding the field of education and media, telecom, technology, innovation.

Dr. Saba:
What was the original impetus behind forming Hezel Associates? In addition, how has your research oriented consulting firm has evolved over the years?

Dr. Hezel
In 1987 I recognized the need among education and media organizations to apply research and evaluation to the development of new instructional technologies and telecom delivery systems. >Those were the issues I had taught and researched. Now we focus less on the technologies themselves and more on learning effectiveness. In addition, we have taken on more strategic, business and market planning projects, especially in higher education.

Dr. Saba:
One of the most recent studies you completed was in relation with National University Telecommunications Network (NUTN). What was the rationale behind the benchmarking study for distance learning?

Dr. Hezel
Distance learning directors at colleges and universities, by and large, have not had much experience in collecting the types of data that allow them, as managers, to track their successes from year to year. And they have no ability to compare their successes to other institutions. The notion of benchmarking is



to find internal and external norms, then manage the distance learning program through strategies and best practices that are most likely to achieve growth.

Dr. Saba:
What was the reaction to the results of the study at the recent NUTN conference in San Francisco?

Dr. Hezel
Our presentation was met with great enthusiasm among the participants, especially for tracking their revenue and costs, enrollments, and faculty development. We demonstrated that we would take a thoughtful, research-based,



management-oriented approach to distance learning benchmarking and, as a result, we obtained buy-in from many more distance learning programs.

Dr. Saba:
How do you see the study develop in the future? How would interested institutions join the study?

Dr. Hezel
We have web based tools to collect data confidentially, analyze it, and show it back to each distance learning administrator. Then administrators will be able to view their data in comparison with their reference groups by region or type of higher education institution. Gradually we will be building the metrics into related areas of concern, such as library and student services. We’ll be adding more sophisticated tools, too. Who knows? Eventually the tools might be useful



in helping the entire institution to track progress in providing education programs to learners on campus as well as at a distance. To join the benchmarking initiative, go to www.hezel.com/benchmarking. Click on “sign up now!”

Dr. Saba:
Thank you!


Dr. Richard T. Hezel is president and founder of Hezel Associates, one of the first research and consulting companies with a specialty in distance education and e-learning. He founded the company to enable education institutions to harness the power of media, telecommunications, technology, and other innovations. Helping organizations to arrive at sound management decisions that align with the institutional mission have been the focus of Hezel’s leadership. The approach of his company has been to use research and evaluation as a tool for organizational change, project modification, and continuous improvement.

Since 1987, Dr. Hezel has directed market analyses, evaluations, needs assessments, and strategic services for many national and international clients in K-12 and higher education, as well as corporate and healthcare sectors. His company’s clients include the US Department of Education, PBS, the World Bank, the World Health Organization, the Arizona Board of Regents, Regis University, and many public, private, non-profit, and for profit universities, learning companies, and state education departments.

Dr. Hezel gained recognition as a national expert in e-learning policy, management, and development, in part through the publication of a series of reports on state development of distance learning and educational telecommunications. With his staff, Hezel is currently working on a new international e-learning market report, Global E-learning Opportunities for U.S. Higher Education. He is also the author of numerous papers and reports on distance learning research, management, and policy and has been a speaker at conferences and industry meetings around the world.

Prior to establishing Hezel Associates, Dr. Hezel was a faculty member in media and communications at Syracuse University and the University of Houston. He began his career as a public television producer and director.

A native of Buffalo, NY, Dr. Hezel earned his doctorate in mass communication at Indiana University, a master’s in television-radio at Syracuse University, and a bachelor’s degree in history at Fordham University. Dr. Hezel is a member of the boards of directors for NUTN, the United States Distance Learning Association, and a member of many professional learning organizations. He is chairman of the boards of two non-profit organizations in Central New York.


Richard T. Hezel, Ph.D.
President
Hezel Associates, LLC, Research, Evaluation, Strategic Services
1201 E. Fayette St.
Syracuse, NY 13210 USA
www.hezel.com
+1 315 422 3512
richard@hezel.com


Mr. William Winfield
Director of the Annual Conference in Distance Teaching and Learning


Dr. Saba:
The Annual Distance Teaching and Learning Conference is entering its third decade, how is the conference keeping up with all the changes in the field and new professionals who have joined distance education in recent years?

Mr. Winfield:
Thank you, Fred, for this opportunity to share a bit of our conference planning process. As you may have found in your own research, we are finding that distance education is changing in a variety of ways. During the 90’s, these changes were driven by the emergence of many new technologies. Today, we find the changes driven by the integration of these technologies deeper into the fabric of organizations and institutions. This has broadened the range of professional occupations that need to understand the practical applications involved with effective teaching and training at a distance. How to develop and manage quality teaching and learning has always been the core of our conference, and the continued strength of our attendance seems to indicate that our program continues to address changes in the field. Overall, the conference is responding to the changing needs of both administrators and developers by offering keynoters and issue forums along with very practical, how-to seminars and workshops on using the latest technologies to deliver effective teaching and learning. These are tied together with case study examples offered by the expanded course design showcases.

We are fortunate in having a very active conference planning committee that reviews the many proposals that are submitted and selects presentations and workshops that speak to current and emerging issues. In addition, many of our past keynote speakers respond to our annual January survey, providing a very rich environmental scan of the field of practice. This year, we have added a national advisory panel to help keep the conference focused on relevant issues of national importance. I should also note that our own Distance Education Certificate Program involves a similar cross section of professionals in the field, from higher education to military, business, and non-profits. Teaching these adult students online throughout the year keeps our staff constantly in touch with the changing experiences and needs of our attendees.

Dr. Saba:
Dr. Saba: What are some of the unique features of this year's conference?

Mr. Winfield:
Along with expanding the Course Design Showcases to two days, this year’s conference will highlight new approaches to faculty support and instructional design. As distance education techniques become more integrated with classroom teaching and training, the roles of faculty and instructional support are shifting. Thursday’s conference forum will explore the dynamics of these shifts and present successful strategies being used to address them. Several new emerging technologies will also be featured this year. Designing for handheld devices will be covered in one of our seminars and one of our forums. In addition, the Dynamic Media Showcase and reception being held on Thursday evening will feature presentations by Macromedia, Sonic Foundry, Apple Digital Campus, and Streaming@UW.Streaming on new dynamic media tools for online course design. Finally, this year’s keynoters will provide some unique approaches to not only large-scale e-learning planning, but also new learning theories and productivity models.

The rapidly expanding use of online classes in K-12 education prompted us to add a topic track devoted to presentations on new methods and models. Virtual high schools and special education, as well as traditional community high schools, are now dealing with very eager and skilled “digital natives” looking for education as well as entertainment online. These young learners are also beginning to shift the priorities in higher education. The conference forum on Friday will explore how these visually-hungry learners are demanding more interactive multimedia and what course designers and developers can do to meet the demand.

Dr. Saba:
Dr. Saba: The conference is among the very few venues in which I can find a cross section of professionals from K-12 and higher education to business and industry, military, and government. Has the conference preserved this feature over the years?

Mr. Winfield:
The conference has always been proud of providing a rich forum for the cross-fertilization of ideas and best practices between higher education, business, government agencies, and the K-12 world. The pervasive expansion of Internet communication across all of these areas makes education and training all part of the same virtual community. Online students are transiting between education and work, expecting to find engaging and meaningful learning environments throughout their professional lives. The conference allows those who build these environments to compare notes, advice, and development tips often not found within their own institutional setting. It also allows professional distance educators to expand their own professional opportunities by making contact with new e-learning organizations and agencies across the country and world.

Dr. Saba:
Dr. Saba: I have always found several interesting items and contacts for future reference in the exhibits. What should we expect on the exhibit floor this year?

Mr. Winfield:
The number and variety of exhibitors in our exhibit hall has increased over the last two years. We have noticed that there is a closer match between attendee needs and the goods and services being displayed. Companies and organizations seem to be responding to suggestions by practitioners for new and improved products, and our attendees look forward to viewing the latest in products and services, comparing a variety of high quality solutions. We have many returning exhibitors and sponsors who have been great supporters of our conference over the years mixed with several first-timers representing a variety of new products, services, software, and resources. As the interest this year in obtaining booth space was much earlier in our process than in the past, I feel that exhibitors are recognizing the sales, networking, and partnership opportunities made possible by high representation of administration and management among our 1,000 attendees.

Dr. Saba:
Dr. Saba: Who should attend this conference?

Mr. Winfield:
As I mentioned earlier, the field of distance education is broadening and deepening. It’s no longer possible to define distance education by comparing it to classroom teaching. In fact, it is being grafted on to it through the pervasive use of course management systems to deliver online components to on-campus students. The roles and responsibilities of campus instructors and administrators are shifting, involving more instructional design for good online pedagogy. Our conference provides an excellent opportunity for those new to teaching with technology to immerse themselves in an intensive three-day experience, learning from and with experienced distance educators.

The same broad integration of e-learning is happening in business, government, and military organizations. New departments are being added to deliver asynchronous and synchronous training in cost effective ways. I urge experienced distance educators from these sectors to bring their new colleagues to the conference to share and expand their skill base and to network with similar trainers from around the country and the world. The conference offers special rates and facilities for groups to meet at the conference and to attend sessions and share their knowledge before returning to their separate organizations.

Thank you again, Fred, for this opportunity to explain and describe more fully our exciting conference program this year. We look forward to seeing you and your subscribers in Madison on August 3-5th.

Dr. Saba:
Dr. Saba: Thanks for sharing your thoughts about the 21st Annual Distance Teaching and Learning Conference with us. I am looking forward to attending the conference and hoping to see many of our readers there as well.


For more information about the conference and to register visit http://www.uwex.edu/disted/conference/

you can address specific questions about exhibiting to: Kimary Peterson, kimary@education.wisc.edu
Or
William Winfield, Director, Annual Conference on Distance Teaching and Learning, University of Wisconsin -Madison
608-265-9753
winfield@facstaff.wisc.edu


Bill Winfield began developing web based courses in 1994 when the practice was quite young. In addition to designing multilingual educational materials for The Babcock Institute for International Dairy Education and Research, he has worked with University of Wisconsin Learning Innovations on both academic and corporate online projects from 1996-1999. He currently teaches Designing for Online Learning as part of the Distance Education Certificate Program at the University of Wisconsin-Madison. He has been the Director of the Annual Conference in Distance Teaching and Learning, since 1999.





Dr. Harold Nelson is a consummate professional with a unique background in systems design and development. He has brought his eclectic background into focus in a book he has recently co-authored with Erik Stolterman. Published by Educational Technology Publications the book presents fundamental ideas about design and offers the foundations of competence in being a designer.

Dr. Saba interviewed Dr. Nelson recently, which is presented here.



Dr. Saba:
You have an eclectic background in systems design; how did you become interested in such an interesting area

Dr. Nelson:
After extensive training in electronics compliments of the navy, I made a compromise decision between my daemon’s preference for art, and my pragmatic side’s preference for employability—I entered the B. Architecture program at Montana State University. After graduation, I spent a year in Finland studying and teaching architecture, teaching ceramic design, and working as an assistant to a well-known international architect.

From Finland, I moved to Colorado to serve out the obligatory three-year apprenticeship period which was required in order to qualify to take the professional architect’s licensing exam. During this period of time, I worked on two design projects that I felt were too complex for a traditionally trained architect to handle well. These projects were the catalysts for my decision to go back to graduate school in search of the necessary skills for dealing with complex design challenges at a broader and deeper level than my undergraduate training prepared me for.

I entered the Master of Architecture program at Berkeley, where Christopher Alexander was teaching. I soon met Horst Rittel, a professor of design best known for his theory of wicked problems; Horst essentially changed the course of my academic career. Because of him, I met West Churchman, a systems philosopher and professor in the Haas Business School at Berkeley, and through Churchman I met other faculty involved in systems thinking and design.

After completing my M. Arch. Degree and passing the exam for a professional license, I entered the Ad Hoc Ph.D. Program at UCB where I chose my own faculty and designed my own degree—Social Systems Design—with the help of West Churchman and an exceptional committee of scholars. I completed the research for my dissertation in value distribution assessment at the Lawrence Berkeley Research Laboratory.

Dr. Saba:
What prompted you to write a book on systems design?

Dr. Nelson:
We wrote this book, because we believe design is a big deal; bigger than the public, or popular press understands, and bigger than academics profess. Design is a tradition of inquiry and action that predates any of the other traditions. It is the essential competence that identifies us as humans and makes it possible for us to act with intention. Design is the means by which humans continue to participate in the ongoing genesis of the real world. Through our innate capacity to design, we have created our cosmologies, cultures, and technologies. Design is a distinct form of inquiry: not a midpoint on a continuum between art and science, or one of the end points—design is neither applied art, nor science.

We wanted to help facilitate the creation of a culture of design—a reconstitution of sophia. In the Western tradition, sophia (the Greek term for wisdom) was split into two distinct parts during the Socratic era. In pre-Socratic Greece, the term sophia meant the knowing, or wise hand— there was no separation between reflection and action. During the Socratic age, sophia was cleaved in two, with only one of the two being preserved as wisdom. Reflective thinkers were given the highest position in the Greek social hierarchy, while those who engaged in the activity of making or producing fell to the bottom of the hierarchy.



ORDER THE BOOK

Philosophy, which was the love of wisdom, became primarily a consideration of first principles. From then to now this diminished form of sophia remains in place and is played out daily in a variety of polarities. For example, we have white-collar and blue-collar workers, researchers and practitioners, learning scientists and instructional designers. There are good reasons for not supporting this residual polarity. Systems design scholarship gives us the means to reintegrate reflection and action—the reconstitution of sophia. Our book introduces some of the ideas behind this most pragmatic challenge.

Dr. Saba:
How do you see the current state of instructional design?

Dr. Nelson:
I can only speak as an outsider looking in, but I do have some general impressions. From reading the literature it appears that instructional design has often been identified with the practitioner side of the split between reflection and action. I am sure it is not as simple as that, but that is the general impression I get. The field is reported to be in flux at the moment with a certain amount of confusion over which direction ought to be taken for the maturation of the field. There also seems to be uncertainty on how instructional design relates, or ought to relate, to the other communities of practice formed around issues of learning—especially theory development.

Instructional design is often referred to as being systematic, which is different from being systemic or representing a true systems approach. A systemic approach implies there is a belief in general or universal applications of methods of instructional design. A systems thinking approach would provide significant opportunities for a more integrative development of the field.

There also seems to be a predominant focus on the technology of learning environments. The field is often represented as a consumer of knowledge created by others in more research focused fields. As designers, the community ought to be the triggering force for support from researchers.

Within the field, the term design seems to predominantly refer to the processes of putting together structured learning settings—a craft process identified with making, producing, constructing, and similar implementation processes. This is an unnecessary limit on the field as a design field.

Although it may not always be respected in academic settings, I appreciate the involvement of instructional designers in real world settings, which include business, government, and institutional contexts. This implies there is a high priority and value among instructional designers to serve the needs of people outside of an academic context.

Dr. Saba:
In what ways will instructional designers benefit from reading The Design Way?

Dr. Nelson:
As the title of the book suggests, they will get an introduction to the foundations and fundamentals of designing from a systems thinking approach. They will be given a perspective on design that is particularly timely, given the complex challenges faced by professionals and academics today.

This is a philosophic and practical book—not just a theoretical book. It does not present a singular model of design. It presents a big picture of design with many essential details filled in. It is a pragmatic and contemplative introduction to an important ongoing dialogue. A dialogue in which, designers from formal and informally designated design fields, are actively engaged in around the world. Design is being discovered, or redefined, by diverse communities of practice, which find that design has immense promise to move them beyond the analysis or value paralysis that they continually find themselves in when using other traditions of inquiry.

They will be introduced to a conceptualization of design that is much broader, deeper, and more integrated than is commonly presented in academic or professional contexts. The book provides an introduction to many seminal ideas that actively point to new opportunities and possibilities for leaders and stakeholders in the field. The book provides insight into what is involved in becoming design competent. It introduces the dynamics of design practice, and the requirements of a design education.

Dr. Saba:
How do you see the future of design for learning and teaching systems?

Dr. Nelson:
As stated in the book: “Description and explanation do not prescribe action. Prediction and control do not justify action.” This means that design action and ethical choices do not flow from design research. To the contrary, design research needs to flow from design activity. Design activity has an immense impact on the world and the sustainability of human intervention in the world, especially in education. It is essential that designers, and those who engage designers, accept responsibility and accountability for what they do—but that accountability is not supported by scientific certainty alone—it also depends on design competence.

We differentiate design from art and science by the concept of service. Design is defined as service on behalf of someone else—a contractual relationship. Artists and scientists engage in forms of service legitimately focused more on their own interests. Artists express their emotions and feelings; scientists express their curiosity about the world. Designers, however, serve the needs and desires of others. This does not mean that designers are not aesthetic or rational, they are both, but most importantly they are empathic.

When design is considered to be a form of science or art, educational strategies are borrowed from those traditions. When design is considered to be a midpoint in a continuum between art and science, design curriculum is accordingly balanced out between the two. When design is accepted as a unique tradition of inquiry and action, the education of designers needs to reflect this. If designers are going to design learning and teaching systems, they need to be educated as designers and gain experience as designers. They need to know the distinctions between the different traditions of inquiry that determine what the different purposes of learning and teaching systems need to be. Design competence is essential for engaging in authentic design activity.

Dr. Saba:
Thank you for sharing your insights with us.


Dr. Nelson is president and co-founder of the Advanced Design Institute. He is presently working as an organizational systems designer and education consultant for universities, governmental agencies and business organizations. His focus is in two areas. The first is on the development of design competent organizations. The second is on innovation leadership development based on systems thinking and advanced design theory. He is an affiliate faculty member of the Department of Mechanical Engineering at the University of Washington.

The Design Way, a book, co-authored with Erik Stolterman, recently was named "Outstanding Book of the Year" by the Division of Instructional Development of the Association for Educational Communications and Technology.

For over twelve years Dr. Nelson was the Director (Department Head) of the Graduate Programs in Whole Systems Design (WSD) at Antioch University. Under his leadership the programs became nationally recognized in the field of systems design. One program was ranked among the top graduate programs in organizational development (OD) in the United States. He was the principle designer of the degree programs as well as administrative manager and core faculty (Professor). The student population consisted primarily of in mid-career professionals or adults preparing for new careers.

He has been involved with diverse organizations including non-profits and corporations, state and federal agencies, international governments and the United Nations. Dr. Nelson has made presentations, and facilitated workshops on a variety of topics including; leadership development, organizational systems design, creativity and systems thinking. He has worked as a researcher, consultant and university educator in design and systems science. He has consulted or taught in countries as diverse as: Chile, Turkey, Finland, Indonesia, and Australia. He is a past-president of the International Society for Systems Science.

Prior to his work in the fields of organizational systems design, leadership development and educational systems design Dr. Nelson, a licensed architect in the State of California, worked as a practicing architect in the private sector and as an assistant regional architect for region V of the U.S. Forest Service.

Dr. Harold Nelson graduated with distinction from the University of California at Berkeley. His Ph.D. in the Design of Social System was designed by him and administered through the Ad Hoc Ph.D. program supervised by the Dean of Graduate Studies. His dissertation focused on a systems approach to the impact on rural communities of large-scale resource development projects with an emphasis on value distribution assessment. He received his Master of Architecture degree from the University of California at Berkeley as well. Upon receiving his Bachelor of Architecture from Montana State University, Dr. Nelson studied architecture and ceramic design in Finland at the Technical University and Ateneum Fine Arts Academy.




Managed learning is a strategy for many companies to connect the learning needs of their staff with business and organizational objectives. Geolearning specializes in managed learning. An interview with Mr. Frank Russell CEO and President of Geolearning with Dr. Saba is presented here.
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Dr. Saba:
You have had a long involvement with the application of technology to learning and have seen the evolution of the industry. How did you become interested in the field, and how has it evolved from your perspective?

Mr. Russell:
While working on my MA at the University of Illinois, I had the opportunity to conduct research at the Center for Advanced Computation where the first Internet browser was invented. That gave me an understanding of the Internet’s functionality and potential. From there I worked with Control Data Corporation in the late 1970s with the Plato System, the first commercially viable computer-based training authoring system. After working in the training industry for over 30 years I co-founded Excellence in Training Corporation, a video-based training company.

During the dotcom boom in the late 1990s, people saw the power and reach of the Internet. Its unique infrastructure, instantaneous communication and worldwide reach satisfied a need in the training industry. These attributes led my business endeavors from video- to Web-based technology. I went on to create GeoLearning, Inc., the leading provider of Managed Learning Services and hosted learning solutions. As an Application Service Provider (ASP), the entire learning solution is delivered entirely over the Internet. We essentially host, maintain and manage learning platforms for our customers.

When I entered the field, corporate-wide training was only delivered though an instructor or in a classroom setting. As technology advanced, video-based training and CD-ROM led the field. Now with the advent of the Internet there is a solution to distance, time and resources that businesses, government agencies and educational institutions are successfully embracing. The Web contributes to a blended learning environment, allowing each student to learn at their own pace and under their individual conditions.

Dr. Saba:
What is unique about GeoLearning’s approach in brining solutions to clients?

Mr. Russell:
GeoLearning provides a wide selection of Managed Learning Services. This allows organizations to wholly or partially outsource the technical and administrative functions of their training operations, resulting in reduced costs, a sharper focus on their own core competencies, and increased strategic orientation of staff and resources.

We’ve been in business since 1997 and seen the ups and downs of the industry over time. Our small size and large market presence allows us to think strategically and move quickly; developing products customers can use and need. Unlike many of our competitors, our business has grown tremendously over the past few years and continues to be profitable. Though we are a privately held organization, I can tell you that sales in the third quarter of 2004 alone surpassed total sales for all of 2002. We were recognized for this achievement by being named to the Inc. 500 list as one of the fastest growing private companies in America.

GeoLearning comes with a strong training background and applies this to our unique technology. Rather than being technology focused, like many of our competitors, we understand how people learn and the needs of an organization large or small. Our focus on service rather than purely technology has served us—and our customers—quite well.

Dr. Saba:
GeoLearning’s suite of solutions has several components. Would you please give us an overview of them?

Mr. Russell:
As a Managed Learning Services provider, we offer outsourced training solutions to organizations looking to streamline their training function and make it operate effectively and efficiently. We provide both tools and services to help organizations adapt and prosper in their training programs. On behalf of their clients, GeoLearning can manage the following types of training functions and projects:

  • Training Outsourcing and Back Office Administration
  • Hosted LMS and LCMS Technology
  • Professional Services & Consulting
  • Learning Content Services & Content Development
  • Off-the-Shelf Courseware
  • Vendor Management
  • Solution Implementation
  • Learning Measurement and ROI
  • Help Desk & Technical Support
GeoLearning’s wide range of professional services is available to help the customer get started with their e-learning initiative, understand the new technology quickly and hassle free. GeoLearning’s professional services include consulting, data migration, implementation services, content integration, project management, along with GeoLearning’s Help Desk that is available 24 hours a day, 7 days a week.

GeoLearning offers many technology-based tools to help deliver effective training programs. GeoExpress™ is our mid-market hosted learning management platform. It is a good entry point to e-learning and is a scalable solution for organization with up to 3,000 users. GeoMaestro™ is our flagship learning management system. It allows large enterprises to deliver, track and manage employee learning. The following modules are available for GeoMaestro:

  • GeoLearning Analytics to measure learning impact and return on investment
  • MyPlan Competency Management Tool to track and manage individual employee development plans
  • Exxceed Competency Management to define and manage competency profiles and skill gaps
  • Dynamic Reporting Engine that provides flexible and dynamic Web-based reporting with unlimited ad hoc report generation capabilities
  • CompetencyPlus to provide robust competency management capabilities and enable competency-based HR processes
  • Class & Event Scheduler to administer traditional classroom training
  • WebBoard Enterprise Collaboration Tool that incorporates Web tools to help organizations facilitate the collection and distribution of information
  • Online Product Library System to manage physical inventory of training materials
  • Webcasting real-time interactive conferencing
  • E-commerce engine

Dr. Saba:
Would you please elaborate on the unique characteristics of the MyPlan Competency Management Tool and its importance in today’s business environment?

Mr. Russell:
Sure. MyPlan is a Web-based competency management solution that integrates seamlessly with the GeoLearning LMS and e-learning delivery platform. It enables organizations to better match company initiatives with the best employees, select qualified employees internally, carry out succession planning, and perform career management and employee development.

The module can be thought of as a guide to performance planning—it walks managers and employees through the steps necessary to accomplish a learning path, curriculum or certification. In addition, it supports a blended learning environment, enabling managers and employees to develop competency plans, add individual learning tasks, assign due dates and provide advance reminders via e-mail.

A group of related tasks and events form a “learning path” or curriculum. MyPlan’s administration features can be used to create Learning Path Templates that can be assigned to individual employees, a group of employees or globally. Plan templates can be categorized and stored for later use or modified for different employee groups and situations.

Dr. Saba:
What is the next step for Geolearning? Will you be brining any new products or services to the market in the near future?

Mr. Russell:
We expect to continue on our rapid growth pace through 2005. Later this year we will be releasing the next version of our learning management platform. Internally we’re calling it “GeoNExT.” It stands for New EXperiential Technology. Unlike some of our competitors that build highly complex, feature-laden systems that require lengthy implementation times and training times to get even an entry level of use, GeoNExT is designed much like an iPod. It will be simple, with an elegant user interface, but very powerful under the hood.

We are working on the next generation of training technology tools that will create a “new experience” for the user, whether that person is a student, supervisor, instructor, or administrator. We are aiming for very elegant tools with ease of use at their heart. The user interface is intuitive and will require no training or simple wizards like you see in PowerPoint. The tools will also be flexible at all levels, making them highly configurable for the individual learner, but with no customizations needed to deploy across the enterprise. Our focus will continue to be on rapid implementations that enable rapid content development, rapid learning and rapid reporting using wizards and dashboards that provide instant access to key learning metrics.

Dr. Saba:
Thank you for sharing your thoughts with our readers.

Mr. Russell:
It was my pleasure.


>

Frank Russell, President & CEO GeoLearning, Inc.

Frank has more than 20 years of experience in the training and development field. Prior to founding GeoLearning, he was president and co-founder of Excellence in Training Corporation, a leading producer of video-based training. Frank’s extensive experience in the computer-based training field includes research at the Center for Advanced Computation at the University of Illinois where the first Internet browser was invented. He worked for Control Data Corporation in the late 1970s with the Plato System, which was the first commercially viable CBT authoring system. He has also been the director of training for a Fortune 500 company and head of training for the State of Iowa. Frank holds a BA from Southern Illinois University and a MA from the University of Illinois.

GeoLearning is the leading provider of Managed Learning Services and hosted learning technolgies, having been chosen by more than 350 organizations around the world to manage learning and development. Named to the 2004 Inc. 500, GeoLearning is one of the fastest growing private companies in America. The company’s GeoMaestro and GeoExpress learning management platforms offer robust registration, tracking and reporting functionality crucial for managing enterprise-wide learning, development and knowledge acquisition. With no hardware or software to install, GeoLearning’s ASP-hosted platforms can be deployed quickly, allowing clients to efficiently manage human capital development, accelerate critical business processes, and drive organizational performance.

Recent sales highlights include such marquee clients as Dell, Nike Global Footwear and many of the largest U.S. federal government agencies. Dell selected GeoLearning to create and maintain a site for skills training and certification courseware. The site currently provides access to e-learning courses for 400,000 students and adds over 1,000 new users each week. Nike Global Footwear signed on as a GeoLearning client in 2003 to manage the training of 10,000 employees worldwide. The state of New Jersey signed a $2.56 million 3-year homeland security contract with GeoLearning to manage training for 145,000 first responders throughout the state. In 2002, GeoLearning was awarded a 4-year contract with the federal government to power the Gov Online Learning Center as an e-learning resource for 1.8 million federal employees. It is the largest e-learning portal in existence today.

Additional information is available at www.geolearning.com




Videoconferencing has become the workhorse of distance education, but problems in implementation continue to plague the users. Videre Conferencing is among a new generation of system integrators that “get it done right” the first time. Dr. Saba interviewed Bill Benoit, co-founder of Videre, which is reflected here.

Dr. Saba:
How did you become interested in videoconferencing and what lead to self-financing Videré with your partners?

Mr. Benoit:

I was in the conferencing industry for a decade working in various sales roles at companies such as Viewtech, USTeleCenters, Chancellor Corporation, and Nynex Systems Marketing. I was constantly on the road and got tired of all the travel and time away from my family. I developed a lot of great relationships with my customers and kept in touch with many of them after I left the industry. The one thing that they consistently mentioned was that they missed a high-touch, service oriented partnership with their conferencing vendor. They felt as if they were on their own to make this stuff work. Companies were increasingly placing the service burden on the customers already strained IT staffs and this became a problem. Videre's co-founders Todd Luttinger and Steve Cogliano were at similar place. They had spent many years in the industry and were ready to get off the road and spend more time with their young families. We started talking about the industry and we all agreed that that high-touch customer service was missing. Many of our old customers had the same complaint. We felt strongly that there was a big market, especially here in New England, for a company that managed every aspect of the conferencing project, from best practices consultation, to product selection, installation, training, maintenance and support. We felt so strongly we each invested $50,000 to get started and we have been very pleased with that decision.

Dr. Saba:
What is the focus of your company now and how do you see your client list expanding in the future?

Mr. Benoit:

Our focus is working with customers who want Videoconferencing, Custom AV Integration and e-learning solutions implemented right the first time by a partner with a long term commitment to service and support. Because of our physical location here in Boston we have a strong client roster in the financial services, healthcare, education and legal industries. In those areas where we have gained specific insight and understanding of their particular application needs, such as working with large national law firms, we have established a new practice area focused on the specific conferencing needs of the legal community.
The majority of our work continues to be through referrals of which we take immeasurable pride.

Dr. Saba:
How to you approach the needs and expectations of your clients? What is unique about your approach?

Mr. Benoit:

We take a big picture approach to evaluating the company’s needs. An effective conferencing solution is not about selecting technology. In fact, that comes last. We don’t consider “product” recommendations until we understand the entire dynamic of the customer. These issues include such things as what they trying to accomplish from a business and program perspective to the skill levels and talents of their personnel who are most likely to be involved in the use and operation of the system. Videré has established partnerships with the conferencing industry’s leading suppliers in order to provide their customers with the best products on the market today. By providing complete product objectivity, we able to offer best-in-class technology tailored to meet any application, requirement or budget.
Many times we start with a consulting relationship doing a basic assessment of their existing deployments. Often, customers are shocked at how much more they could be doing with their existing technologies.

Dr. Saba:
How are your clients using web-conferencing within the rubric of eLearning? What have you learned in this growing area?

Mr. Benoit:

Clients like the University of Massachusetts distance education program, UMASS Online, are using web conferencing as their core technology platform. We find most of our clients are using it as part of a blended solution in continuing education applications.

Dr. Saba:
In recent years, information technology has changed dramatically, how do you see the future of videoconferencing as a viable means of communication for business users, as well as for teaching and learning purposes?

Mr. Benoit:

There have been tremendous improvements in just the past five years. On the network side, manufacturers have learned that they had to make the products easier for the average worker to operate while at the same time incorporating features that would emulate “real life” meetings. They moved further away from proprietary systems to standards-based equipment and began to incorporate PC functionality. This new “media-conferencing” approach enabled the use of PowerPoint and other desktop applications typically used in a meeting environment to now be available in a videoconference. This added functionality together with easier to use systems has made the need for dedicated IT resources rare.

All aspects of the customer experience have been transformed since the mid-1990s. The products are much less expensive, easier to operate and provide far better audio and video quality. All of these improvements come at a time when outside events such as travel concerns and economic weakness are driving people back to videoconferencing.

A key ingredient will be companies such as ours that can design, implement and support solutions along with the best practices & procedures to put our clients “at the head of their class”.

Dr. Saba:
Thank you.



Bill Benoit has enjoyed a highly successful sales career for close to 20 years in the High-Tech industry.Specializing in Videoconferencing and custom AV Room Integration along with IP, ISDN and ATM networking solutions, he is one of the area’s most knowledgeable sales executives on conferencing solutions.Prior to co-founding Videré Bill held senior sales positions at Viewtech, USTeleCenters, Chancellor Corporation, and Nynex Systems Marketing.He holds a Bachelors Degree in Business Administration from the University of Massachusetts at Dartmouth.
For more information about Videre visit http://www.videreconferencing.com/indexVidere.html



Integrating various technologies which have been developed and installed in support of instruction on campuses over the years is no easy task. It has also been a core issue for information technology officers as well as for those in academic programs that work with technology on a daily basis. Sungard SCT, Inc. is a company that specializes on this very issue. Dr. Saba interviewed the Senior Vice President of Sungard SCT for marketing, which is reflected in this article.


Dr. Saba:
You have had a successful career in both business and education; how did you become interested in the role of technology in higher education?

Mr. Cooley :
For some time, I worked closely with education foundations and organizations as a communications consultant. Through this experience, I became aware of the many strengths of our educational system. I also became aware of the unique challenges facing higher education, and I began exploring how technology could extend and expand the reach of educators and educational organizations. Soon after, I had the serendipitous opportunity to take a position with Campus Pipeline, a company that was applying emerging technologies to extend education to greater populations and to reduce some of the administrative barriers associated with higher learning. Later, SunGard SCT acquired Campus Pipeline and the company carries on this mission of applying technology to bring together systems, individuals, and communities for the purposes of learning, teaching, and administration.

Dr. Saba:
In recent years, there has been an explosion of digital technologies with many applications to educational institutions. What kinds of technologies does SunGard SCT provide to educational institutions?

Mr. Cooley :
Our role is analogous to the builders who constructed today's great physical campuses to bring people together to exchange ideas and to create knowledge. Similarly, SunGard SCT is helping higher education build a digital campus that eliminates physical boundaries, and extends and enhances the interchange between professors and students, and also among students, to take place anywhere, anytime. We do this by providing technologies to create what we call a Unified Digital Campus (UDC). The technologies within this UDC include academic solutions; portal, collaboration, and content management solutions; information access and business intelligence solutions; and integration solutions. More than 1,300 institutions worldwide use SunGard SCT solutions.

Dr. Saba:
: What are some of the most difficult issues to overcome, and where have you been most helpful in resolving these issues?

Mr. Cooley :
Colleges and universities have very heterogeneous technology environments. They have homegrown systems or a mix of vendor-supplied solutions, and frequently both. Our biggest challenge has been helping institutions strike a balance between adhering to industry standards, yet also accommodating the many diverse technology applications within their environments.

SunGard SCT has been successful in achieving this largely because of our sizeable and diverse customer base. Our client institutions give us very detailed information about their objectives, their processes, and their challenges. From this, we can identify core commonalities and build on them. By doing so, we can provide solutions at a lower cost of ownership. Our active and vocal client base also helps us to continually understand their changing needs and challenges. We realize that higher education is a unique environment and we are committed to providing solutions that address our clients' subtleties and challenges. Higher education is our sole focus.

Dr. Saba:
Is technology having an effect on education in general? You would think that with technological applications, the cost of higher education, for example, should decrease; however, we are seeing tuitions increased every year. Where is the disconnection?

Mr. Cooley :
Certainly, technology has had a great impact on higher education. Its greatest influence is enabling ready access to information, experts, resources, data, and research; and it is dramatically expanding educational opportunities.

Technology applications do result in administrative cost savings. For example, it allows institutions to be more targeted in their recruiting efforts. Also, self-service applications, like registering and paying for courses online, save costs in paper, materials, and staff time. Technology also enables institution staff to work more efficiently.

However, technology is not inherently a cost reducer. Rather, it is a tool to reduce administrative barriers, expand the interaction between learners and faculty, and enhance the educational experience. The payback is the increased quality of interaction and education, not reduced costs.

Dr. Saba:
How do you see the future of technology in higher education?

Mr. Cooley :
I believe that technology will continue to expand access to knowledge, and continue to reduce barriers to learning. But it will never replace the valuable and necessary interaction that must take place at some level between a faculty member and a learner. It will never automate the actual education process.

Dr. Saba:
Thank you for sharing your thoughts with our readers.



Andy Cooley
Senior Vice President of Marketing, SunGard SCT Inc.

As senior vice president, marketing, Andy Cooley is responsible for understanding the needs of SunGard SCT's higher education customers and creating marketing programs and services to support those needs. Specific areas of focus include corporate and product branding, marketing communications, public and media relations, product marketing, events, and electronic marketing.

Mr. Cooley joined SunGard SCT in 2002 with the acquisition of Campus Pipeline, where he served as senior vice president of corporate marketing and product management. While there he was in charge of defining new products and services as well as creating the marketing that helped the company become the higher education portal leader. Prior to Campus Pipeline, Mr. Cooley was senior research executive at Wirthlin Worldwide, a strategic research and communications consulting firm. At Wirthlin, Mr. Cooley worked with several Fortune 500 firms, industry groups, and nonprofit organizations including the American Plastics Council, Houston Industries, Beneficial Life, Visa, and the Quest Futures Group, which includes Coke, IBM, Disney, GM, and other industry leaders.

Mr. Cooley has a bachelor's degree in English from the University of Utah and a master's degree in public policy from Harvard University. Mr. Cooley is involved in volunteer efforts to enhance the undergraduate experience in higher education and currently serves on alumni boards for both institutions.


For more information on Sungard SCT Inc. Contact:
Nick D'Addezio
ndaddezi@sungardsct.com
800.223.7036 phone
www.sungardsct.com



Dr. Scott W. Brown is Professor of Educational Psychology and Director of the Teachers for a New Era Project at the University of Connecticut. Dr. Saba interviewed Dr. Brown about his current project.

Dr. Saba:
How did you first become involved in distance education?

Dr. Brown:
As an educational psychologist I was always intrigued by both the opportunities and challenges students and professors face when teaching. When you consider using DE the issues of instructional design, objectives, class activities, assessment and evaluation become even more central to your planning and implementation. Distance education provides both new opportunities and challenges when moving from a traditional live class to a DE class. Issues of communication, structure and format of materials to be presented, time to prepare, and time to learn, are all present when preparing for a DE course.

DE provided me with an opportunity to provide graduate instruction to students who previously spent more time driving back and forth to my class than they did attending my class. It removed a distance barrier and enabled me to interact with students miles away. It was beneficial to the students and I learned a lot the first time we ran the course. Initially, I co-taught a graduate course on statistics to students in three different locations with a group in front of us live. It was a video link between the campuses and it required considerably more planning than a live course did, but we enjoyed it a lot – the instructors and the students. Since that time I have taught the course using a video link to one other campus over 100 miles away.

Now we work with a couple of projects that have used distance education to communicate with students as far away as 3,000 miles away with a GlobalEd project as students in middle and high schools communicate with one another about international negotiations or in our Classroom of the Sea project, with deaf students using video links as students use high speed video to sign the activities they are conducting on a ship at sea to other deaf students in their classroom hundreds of miles away.

For me, DE is a general system that can be applied in a wide variety of ways to remove barriers of distance, time and communication access to facilitate or support the learning of students of all ages.

Dr. Saba:
What is the most important project you are currently working on?

Dr. Brown:
The most important project I have ever worked on is the current Teachers for a New Era Project at UConn (TNE), a multi-year, multi-million dollar projected funded by the Carnegie Corporation with additional support from the Annenberg and Ford foundations. The mission of this project is to prepare the best teachers possible as measured by the performance of the pupils in their classes. A major component of this project is a residency/induction program through which we support our graduates as teachers during their first 2 years of teaching. Distance education plays an important part in how we provide professional development and technical support to teachers spread across our state and beyond. We are using distance education to provide links between teachers and professors, both in the Neag School of Education, as well as professors in the arts and sciences, who may have expertise for training, answering questions and providing referrals for teachers who are just beginning their professional careers as educators.

We are using web boards and WebCT to connect our new teachers with university professors and with one another, so that they may operate within a community of practice as they face many new challenges in their classrooms and school buildings. For the TNE project, DE is a critical component in our induction/residency program supporting new teachers across the state of Connecticut and beyond.

Since we are in a consortium with 10 other schools, I expect that there will be some common links of DE across the sites as our universities share materials and professional development activities to enhance the knowledge, attitudes and behaviors of our graduates, as well as our professors.

Dr. Saba:
What are some of the significant findings of your research and development project that you would like to share with our readers?

Dr. Brown:
Although we are in the very early stages of our TNE project supporting teachers, we are finding that distance education is the necessary vehicle for us to reach our graduates who are teachers. Their days start early and run long, with many new challenges and experiences facing them every day. In order to provide the professional development they are asking for, and need, we must use distance education to reach them as there are distance and time issues facing these teachers.

Web boards for asynchronous communications among the new teachers and experienced veterans, and university professors are breaking down the barriers of isolation facing many teachers. It allows these new teachers to enter a community of practice removing time and distance factors and quickly addressing their issues and concerns, which if left unanswered can fester and lead to teachers having less success and a less positive experience in their new roles.

Our results to date are very preliminary, but are in the right direction of opening lines of communications and support for our new teachers.

Dr. Saba:
How do you see the current status of distance education in general?

Dr. Brown:
The current status of distance education is very positive and one of rapid growth for the next 10 years or more. If we take a very liberal view of what qualifies as distance education, I think the growth pattern will be even steeper and will continue for a much longer period, if not indefinitely. However, this positive forecast must also contain some cautions. Distance education is a medium, but it is not content. We cannot discuss it as if it is one thing, but many things. For example, video conferencing, stand-alone CDs/DVDs, web-based courses, and asynchronous discussion and seminar systems, are some of the formats presented by distance education.

For distance education to continue to grow, high quality educational content and pedagogy must be the accepted standard. We must set standards for distanced education materials to strive for in order for the potential this medium has to be achieved. Poorly designed materials with hinder this progress as many consumers will not differentiate between the medium and the materials. The materials must be constantly updated to reflect the capabilities and standards of the current technologies and user standards to remain a viable source of educational experiences. I see the current status of distance education in the field of education, professional development and research as very positive and exciting. There are many opportunities for each of these areas, and the future is very bright, as long as the design of the distance education materials maintains high standards for quality educational experiences.

Dr. Saba:
How do you see the future of distance education in K-12 schools, and at the university level?

Dr. Brown:
I think the opportunities for educational experiences for K-12 schools are enormous, especially in the areas of enrichment and enhancement. The ability to link students with experts in a field to problem solve, ask questions or observe, are very exciting. In our Classroom of the Sea project in which we work with deaf students and science education, we have been able to broadcast our field trips out at sea studying harbor seals to other deaf schools across the country. For students sitting in a classroom in Vancouver Washington watching and interacting with our students as they observe students collecting data, analyzing that data and discussing their findings as our students sign their finding out across the system is a unique opportunity for modeling, educational enhancements and enrichments that could not have been possible with distance education. The excitement that we see in both our students on the ship and the students thousand of miles away is immeasurable.

Distance education in K-12 schools is being used to bring education to students who would not have been able to have that educational experience with out it. Issues of teacher shortages in specific areas, the need for a language teacher in a critical shortage area, or advanced placement courses for students whose school may not have the expertise for any one of various reasons, can address that need and fill that gap. New courses can be provided to students who need remediation on specific topics or who desire additional information above and beyond the standard curriculum can have the barriers of the school day removed, thereby enhancing the learning opportunities for students. Presently, we see DE courses for K-12 students addressing things beyond the typical curriculum providing opportunities that only a few years ago would have been out of reach. Today with an internet connection, they are a reality.

In my opinion the opportunities for DE at the university level are greatest in two general areas: undergraduate education for the non-traditional student (one who may be older than 18-24 years olds, and who may also hold a job that limits their ability to attend a university full-time) and graduate education in some professional fields. I believe we will still see large numbers of non-traditional students searching for universities that can meet their time restrictions by providing college courses that do not conform to the typical semester time-frame and still provide contact with professors and other students so that the distance education student is receiving a high quality educational experience. In this way students with families and jobs can attain university credit and/or learning new knowledge and skills as they work towards a college degree. Most major universities are working very rapidly to develop courses to address the needs of the non-traditional students while maintaining the academic integrity of the institution so as not to create a difference in educational quality among the traditional and distance education courses. I believe you may see many remedial courses for undergraduates also being developed to fill the demands for pre-requisite skills necessary for success in upper level courses.

For the typical undergraduate student, I believe we will see some distance education courses, but because they are generally residents of a campus community, the majority of the distance education experiences will be in a hybrid format combining traditional classroom experiences with distance education activities as support; such as we find in many of the on-campus courses using WebCT on my own campus. I believe that there will be considerable resistance from students living on a campus to DE courses, and I have seen it in their parents as well. Students attending a college campus want the access to a professor rather than DE courses, for the most part.

At the graduate level professional schools hold the greatest promise for distance education. Schools of education, business, nursing, and social work can address the continued professional development and work towards advanced degrees at excellent universities without requiring students to move closer to the university they wish to attend. On our own campus at UConn we offer graduate courses in several areas, but one of our most popular areas is in the area of gifted and talented education because we have the National Research Center for Gifted and Talented in my department, Educational Psychology. The courses are completely web-based and are offered to students across the country and around the world. Students interact with leaders in the field of gifted and talented education without having to leave their homes. But this program is not unique in format, as many universities are offering complete degrees on-line, while maintaining high academic standards.

The future for both K-12 and university distance education opportunities is bright. As distance education is used to remove barriers of time, distance, lack of local expertise, we will see a continued growth in available credit and now credit courses for students of all ages and characteristics.

Dr. Saba:
Thank you for your thoughtful comments.




Dr. Scott W. Brown is professor of Educational Psychology and the Director of the Teachers for a New Era Project at UConn. Dr. Brown has served as the graduate coordinator of the Educational Technology program at UConn, the head of the Educational Psychology Department, and the Director of the UConn Bureau of Educational Research and Service. He has been awarded over $7 million in state, federal and private grants, and has published over 90 articles and book chapters on topics related to educational technology and cognition and instruction. Dr. Brown specializes in learning, problem-solving and decision-making with a technology rich environment.

Scott.brown@uconn.edu
http://www.tne.uconn.edu




Dr. Benny Johnson: is involved in one of the most innovative and unique initiatives in technology based education today. Dr. Saba interviewed Dr. Johnson recently and asked him how he is using principles of artificial intelligence for creating learning science education applications.

Dr. Saba:
How did you become interested in technology based science education?

Dr. Johnson:
For several years, I have often discussed with my high school chemistry teacher and mentor, Mr. Dale Holder, the need for providing struggling chemistry students with personal tutoring help, particularly at home where a teacher is not available to answer questions or assist with problems. While teachers do their very best in the classroom and lab, a high percentage of students struggle or fail chemistry because there just isn’t adequate time to work with students one-on-one to explain all the concepts in great detail. Because there are so many students that need help, there simply aren’t enough chemistry instructors or qualified tutors to go around.

In 1998, I partnered with Mr. Holder, and longtime business associate, Rebecca Renshaw, to launch Quantum Simulations, Inc. to address the need for on-demand tutoring. Our goal was to provide every student with unlimited access to effective and affordable personal tutoring help anytime, anywhere. After extensive research and analysis, we determined that proven teaching practices combined with artificial intelligence (AI) technology delivered to students over the Internet was the key to meeting our objective. We received funding from the U.S. Department of Education and the National Science Foundation and, in a few short years, developed the Quantum Tutors — the first, and only, artificial intelligence tutors for science. Designed for classroom exercises, at-home study and teacher training, the tutoring software uses Quantum’s patented artificial intelligence technology to emulate the proven teaching techniques used by Mr. Holder for more than 35 years. Accessed by students on demand anywhere there is an Internet connection, the Quantum Tutors help students overcome the unnecessary anxiety, fear and frustration that come with learning challenging, new subjects such as chemistry and mathematics, particularly at home where a teacher is not available to help and parents may be unable to help because they most likely lack the background and teaching skills to assist with homework in these subjects.

Just as I was inspired to learn more about the sciences, now students can have a greater appreciation for chemistry and mathematics where they not only learn fundamental skills, but achieve a higher conceptual understanding of these subjects, while improving their critical thinking and problem-solving skills.

Dr. Saba:
2. We have been using computers in education for a number of years. How does the vision of Quantum differ from other approaches to technology based science education?

Dr. Johnson:
With the power of today’s computers and the prevalence of the Internet, there seems to be a trend to take what is currently available in textbooks and simply convert it to a digital format, presenting it to the students through the use of tier-based navigation/decision trees, colorful graphics, video and learning exercises. While this approach is effective in giving users some more control over content, it is still a passive learning approach because students spend most of their time reading and observing, not engaging and doing. For example, with multiple-choice questions, it’s common for students to guess a correct answer without actually learning anything.




True learning happens when the student is actively engaged at a deeper, intellectual level where “breakthrough learning” takes place. We’ve all experienced it before - that magical moment of transformation where what seemed to be a confusing concept or unsolvable problem now becomes obvious and much easier to understand. That’s what the Quantum Tutors are designed to give the student. The Tutors encourage the student to solve problems in a non-threatening environment where they are totally free to explore, make mistakes and try new ideas without fear of embarrassment.

Similar to a human tutor, and unlike any other software, the Quantum Tutors assist the student with any problem he or she wants to work on, provide feedback and coaching based on the student’s own work, give hints and even answer questions. The student can e-mail a transcript of their work to the teacher just as they would submit a homework assignment on paper. In the end, the student understands the concept, receives positive feedback at every step and experiences all the excitement and confidence that comes with learning something new. The Tutors are always there to guide them every step of the way and provide as much or as little help as needed based on the student’s subject knowledge and comfort level.

Dr. Saba:
Recently you were awarded funding from the U.S. Department of Education (ED) to support the No Child Left Behind (NCLB) initiative. What is the focus of your current development efforts for this award?

Dr. Johnson:
We’ve received significant funding from both the U.S. Department of Education and the National Science Foundation based on our research efforts and the effectiveness of our Tutors. For example, independent research shows that students who use the Quantum Tutors along with textbook and classroom studies can improve test scores by as much as 50%, specifically benefiting students that struggle the most. It’s the unique ability of the Tutors to achieve significant, measurable results that’s so appealing to the educational community. In fact, I was recently quite honored to be invited to present the Quantum Tutors at the Education Secretary’s NCLB Technology Leadership Summit earlier this year as a benchmark technology in support of the NCLB science assessments, which begin in 2007.

This particular funding is dedicated to the development of an innovative Assessment Tool, where teachers can use the power of the AI to administer their student testing and evaluations online. For the student, the Assessment Tool automatically grades the student’s own work and provides an immediate, real-time constructive report on their work, suggesting topics and concepts to review to improve future test scores. For the teacher, the Assessment Tool provides critical real-time data for analyzing how the class performed on the concepts tested, also providing drill-down detail to each individual student’s work on demand. Teachers can use this information to determine concepts to re-teach and even how to pair students together to coach and help each other, in ways that would never be possible when the teacher must compile and analyze his or her own assessment data by hand.

Dr. Saba:
Which schools and educational programs most benefit from your products, and what is the best way to contact you?

Dr. Johnson:
The Quantum Tutors are for any student or teacher interested in learning more about chemistry and receiving one-on-one tutoring help. Available to school districts, teachers and students on an annual subscription basis priced per student, Quantum offers 13 Tutors covering mathematics (middle school through 9th grade) and chemistry (high school and college) with new Tutors always in development.

Quantum Mathematics (middle school) includes five Tutors covering Measurement, Ratio and Proportion, Percentages, Scientific Notation and Metric Units. These Tutors were developed to provide students assistance with core math skills in preparation for high school science.

Quantum Chemistry (high school and college) includes nine Tutors covering all major fundamental topics for a first-year chemistry course including: Measurement, The Elements, Ionic Compound Formulas, Mathematics of Chemical Formulas, Equation Balancing, Oxidation Numbers, Chemical Reactions, Chemical Bonding and Stoichiometry.

Further information, including a Virtual Tour, is available on our web site, www.quantumsimulations.com. The Quantum Tutors are available through two distribution partners, Science Kit (www.sciencekit.com/elearning), which offers all Tutors with bundled pricing discounts, and Holt, Rinehart and Winston (www.hrw.com/quantum), which offers the Chemistry Tutors only.

Dr. Saba:
What are some of your future plans and goals?

Dr. Johnson:
We will continue to bring new functionality to our existing Tutors as well as expand the content of our offerings to include other mathematics and science topics. In addition, development is well underway for the AI-based automatic grading and assessment features in support of NCLB for science. We are also working on a method for making the Tutors fully accessible for the visually impaired. Lastly, we are focused on satisfying a pressing outstanding need for professional development and assisting out-of-field teachers with training.

Dr. Saba:
Thank you for your informative and interesting remarks.



Benny G. Johnson, Ph.D., President and CEO, Quantum, Simulations, Inc., holds Bachelor of Science degrees in Chemistry and Mathematics from the University of Kentucky, and received his Ph.D. in Theoretical Chemistry from Carnegie Mellon University in 1993, working with Professor John A. Pople, a 1998 Nobel Laureate in Chemistry. Dr. Johnson is the author of over forty scholarly publications in academic journals and books, and has delivered invited lectures at many national and international conferences, including the Education Secretary’s No Child Left Behind Technology Leadership Summit in 2004. As principal investigator on various research and development projects, Dr. Johnson has received over $7.5 million in Small Business Innovation Research and other awards through various agencies including the U.S. Department of Education, the National Science Foundation, the U.S. Department of Energy, the Air Force Office of Scientific Research, the National Institutes of Health and the Ben Franklin Technology Center of Western Pennsylvania. In addition to this work, Dr. Johnson has contributed substantially to several significant commercial and government chemistry research software projects, including Pacific Northwest National Laboratory’s NWChem project, which is part of the Department of Energy’s effort to solve environmental problems related to the Hanford nuclear site in the state of Washington.

For close to 20 years, Dr. Gary Miller Associate Vice President for Outreach at The Pennsylvania State University, and Executive Director of Penn State Continuing Education and the World Campus, has been leading major distance education programs and projects in higher education. Dr. Saba, CEO of Distance-Educator.com interviewed Dr. Miller about his experience in distance education leadership.
Dr. Saba:
You have been involved with distance education for a long time. Could you tell us how did you become interested in the field and what were some of your earlier accomplishments?

Dr. Miller:
When I was an undergraduate student at Penn State, I needed a part-time job. Since I was (at the time) a journalism major, someone suggested that I apply at the University’s public television station. I did and worked there for two years while I finished my degree. Afterwards, I joined the staff full-time and began a 17-year career there. Initially, I worked in public information, but over time the job expanded to “viewer services,” which included instructional services to schools. Beginning in the late 1970s, we began experimenting with cable TV delivery of university courses and with satellite teleconferencing, and I found myself working in distance education, with a shared reporting line between our public television station and our longstanding Independent Learning unit (both of which were part of Continuing Education). The early 1980s were a time of great innovation in the field. I had the opportunity to help shape a statewide cable TV network, developed several telecourses for national delivery through PBS and other outlets, as well as developing new services for public schools.

In 1987, I moved to the University of Maryland University College to direct the International University Consortium, one of the early course-sharing consortia. IUC had begun by adapting British Open University (now Open University of the United Kingdom) materials to better suit the North American curriculum. It was my first opportunity to work at as part of the global distance education community.

I returned to Penn State in 1994 as the first Associate Vice President for Distance Education. Penn State was a pioneer in distance education—dating back to its first correspondence program in 1892. In 1992, a task force had recommended that distance education move more into the mainstream of the University, which led to the creation of a Department of Distance Education. Mainstreaming distance education into the fabric of Penn State’s academic life has been a continuing goal over the past decade.

Dr. Saba:
You have seen the development and growth of the World Campus from its inception. What is the main objective of the institution, and what are some of your immediate goals?

Dr. Miller:
As I noted earlier, Penn State has a long tradition of using distance education to extend access to its academic programs. The World Campus represents the expansion of that mission in response to the Internet, which has dramatically changed how we think about the use of technology in education. Earlier technologies have enhanced access and allowed us to offer richer content to distant students. The Internet added a new dimension: the ability to create sustainable learning communities at a distance. We saw this as an opportunity to extend access to a broader array of Penn State programs—including postbaccalaureate certificates and professional master’s degrees in areas where Penn State has strong academic programs—and to create an instructional environment for graduate-level programs that is characterized by a high level of interaction and inquiry-oriented, resource-based learning.

The World Campus is not a separate institution or a separate academic unit. Instead, it is an administrative unit that offers degree programs from the University’s many schools and colleges. This allows us to extend access to the University’s strongest research-based curricula, taught by senior faculty members.

Dr. Saba:
Distance teaching is still new to many faculty, although it has a long history. How have you been able to motivate some of the faculty to become interested and involved in distance teaching?

Dr. Miller:
First, I should say that the World Campus is not the only place within Penn State where faculty innovate with online technology. It is part of a community of innovation that also includes our Teach and Learning Through Technology center, which supports faculty innovation with technology in the on-campus undergraduate curriculum, the Dutton E-Education Institute in the College of Earth and Mineral Sciences, and the Schreyer Institute for Teaching and Learning (TLT), among others. The key, ultimately, is not to think about online learning as something separate from what faculty members do every day. In fact, it is a new way to engage students in learning—on campus or off campus. In that sense, the only difference between distance education and resident instruction is the location of the student. We see the blurring of distinctions between distance education and resident instruction as a positive goal in that regard.

Over the past decade, we’ve had several initiatives to build faculty communities around the new ways they can use technology to teach. One of the most important for the World Campus was Innovations in Distance Education, a three-year effort funded by the AT&T Foundation. Over three years, we created a small community of faculty across disciplines to who created online courses for both distance education and resident instruction and who met regularly to discuss their experiences. The result was a publication through which the faculty laid out basic principles for teaching online.

Similarly, the TLT group holds an annual symposium on online teaching that brings faculty together to share ideas. The Sloan Foundation also supported reflective research by faculty members who teach with the World Campus. In every case, the goal is to help faculty work as a community of scholars. It is an ongoing process.

Dr. Saba:
Distance education has grown and developed in recent years, perhaps even beyond the expectation of some its most creative advocates, such as you. What are some of the difficulties that you see in its progress in the next few years?

Dr. Miller:
The online environment has arisen at a time of very dramatic social and institutional change. We are now a generation into the information revolution—about where we were in the industrial revolution when correspondence study was first introduced. It is now clear that, in an information society, access to education must be continual so that the adult workforce can effectively adapt to changes in the work environment. It is also clear that we are at the beginning of a global culture, which further expands the need for access to education.

In this period of dramatic social change, the challenges to distance education are multiple. At one level, the challenge is for all of us to be able to achieve sustainable economies of scale—balancing continued innovation with excellent and affordable service.

At another level, the challenge will be for those of us who work in traditional institutions to fully mainstream distance education so that we can better serve new populations of adult learners who need a broader array of learning opportunities. This is a time of transformation. Some institutions will transform themselves. New institutions (for profit or otherwise) will arise to help fill the need. We need to be open to multiple models, but we also need to recognize that the old models will not be sufficient for the future.

Within institutions, some of the most important challenges will be to transform policies so that the institution can embrace not only the operational requirements of distance education but the needs of adult learners, m any of whom live far from campus and who who may never come to campus.

There will also be challenges at the state and national level, especially in the area of financial aid and specialized accreditation.

Dr. Saba:
what are some of the prospects and opportunities that you see for Penn State in particular, and for the field in general, in the immediate future?

Dr. Miller:
Penn State will continue to expand the breadth of professional graduate and undergraduate degrees offered through the World Campus. We are also taking the next steps to extend online learning to students at our traditional campuses, through the University’s new eLearning Cooperative. Our goal is to ensure that all students, regardless of location, have access to core undergraduate courses and that our campuses can blend online and traditional delivery to meet the specific educational needs of the communities they serve. This requires an institution-wide leadership vision and the creation of new relationships across units that have not had the need to work together in the past. It is the most exciting time in my years at Penn State and in the field, generally.

Dr. Saba:
Thank you for your time. I am sure our readers will find your remarks very interesting and informative.


Dr. Gary E. Miller is Associate Vice President for Outreach at The Pennsylvania State University, where he serves as Executive Director of Penn State Continuing Education and the World Campus. Dr. Miller earned his doctorate of Education in Higher Education from Penn State, and is widely published in the areas of distance education policy and quality. He is the author of The Meaning of General Education: The Emergence of a Curricular Paradigm and numerous journal articles and book chapters on distance education.

From 1987 to 1993, Dr. Miller served as Associate Vice President for Program Development and Executive Director of the International University Consortium at the University of Maryland University College.


He serves on the board of directors with the American Distance Education Consortium (ADEC) and the Sloan Consortium (Sloan-C). In March 2004, he was inducted into the International Adult and Continuing Education Hall of Fame.


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